NHL x SN ID
Our team had the pleasure of working on this year's NHL x SN IDs, which celebrate everything that makes pro sports great. Leveraging our unique access to the game and its stars, we infused each ID with emotion to create a more engaging and memorable experience. Using exclusive footage from the NHL Player Media Tour and in-game moments, our team highlighted the dazzling moments that can only be experienced on Sportsnet, culminating with a "crowning" of the hero.
I was responsible for the art direction, design, and motion.
EARLY EXPLORATION FRAMES
In the earlier stages of the project, I worked on a variety of frames, experimenting with different macro shots with typographic treatments
and colours to represent each corresponding team.
I made the decision to incorporate projected video overlays on top of the objects to convey information in an intuitive and engaging way, as the typographical treatment was found to be somewhat distracting. This solution not only successfully resolved the distraction issue but also significantly enhanced the overall visual impact of the project.
Final frames
credit:
Jason Harding – VP Creative
Bart Sciana - Design Director
Bart Sciana - Design Director
Hilding Gnanapragasam – Director Sports Creative
Marcus DiPede – Director
Benjamin Roza – Account Manager
Sky Lee – Motion Designer
Ash Edwards – Sr. Graphic Designer
Stephan Antoniou – Art Director
Ervan Cunanan – Motion Designer
Diego Turro – Motion Designer
Jason Kerr – Video Editor
Murray Flemming – Sound Design
Ryan McCambridge – Sound Design
Chris Tarroza – Producer
Marcus DiPede – Director
Benjamin Roza – Account Manager
Sky Lee – Motion Designer
Ash Edwards – Sr. Graphic Designer
Stephan Antoniou – Art Director
Ervan Cunanan – Motion Designer
Diego Turro – Motion Designer
Jason Kerr – Video Editor
Murray Flemming – Sound Design
Ryan McCambridge – Sound Design
Chris Tarroza – Producer
